Ross Associates, Inc. was founded by William R. Miller, IV in 1981 as a political consulting firm, directing electoral politics and campaigns.

After three decades, Ross Associates has evolved into a successful full-service strategic communications firm. Ross utilizes its breadth of experience and vision to design creative advertising and media production, public relations, special events, public policy and social media. Ross serves a diverse client base across various industries; including government, not-for-profit, healthcare, life sciences, energy, higher education, transportation, and countless other disciplines.

Ross Associates is committed to serving the community through its philanthropy and volunteerism. Ross professionals serve as board members for several of the area’s most respected corporate and non-profit organizations.


About the CEO: William R. Miller, IV

William R. Miller, IV founded Ross Associates, Inc. in 1981 and is one of the nation’s premier strategic communications consultants in the areas of public affairs, government relations, policy development, organizational/resource management, crisis communications, advertising, media message development and production.

Before forming Ross Associates, William spent more than twenty years in Philadelphia city government in various capacities, including Chief Deputy Register of Wills. He served as the architect and Executive Director of a Task Force established to increase minority hiring in the Philadelphia Police Department under Mayor William J. Green in 1981. William served as the political and field director for Mayor W. Wilson Goode in his 1983 Mayoral campaign.

Mr. Miller was the co-founder of Governor Robert P. Casey’s Advisory Commission on African American Affairs, and is a founding board member of the African American Chamber of Commerce of Philadelphia. Based on his political credentials, he served as the senior consultant to the Pennsylvania State Democratic Party and in that capacity was the first African-American to lead a state delegation to a national convention, the 1984 Democratic National Convention in San Francisco.

Mr. Miller was appointed to Mayor Edward G. Rendell’s Transition Team to study the Civil Service system; to Governor Tom Ridge’s Transition Team to review and evaluate the state Commerce Department; and to Mayor John F. Street’s Transition Team to assess the governance of the Philadelphia Gas Works (PGW).

He served on Philadelphia 2000 committee, formed to compete for the Democratic and Republican National Conventions in 2000. In December 2002, he was appointed to the business advisory council by the National Republican Congressional Committee to ensure that small businesses have a voice in Washington.

In January 2003, William was appointed to the Tax Reform Commission by City Council President Anna Verna and was sworn-in as one of 15 members charged with researching ways to lower taxes and attract businesses to Philadelphia. In January 2004, he founded Philadelphia Forward, a nonprofit public policy advocacy organization, and served as Chairman until December 2006. He currently serves as board member emeritus. He formerly served on the Board of Trustees of the Free Library of Philadelphia and on the Board of Philadelphia Futures.

William served on the Board of Directors of Allion Healthcare, Inc., Delaware River Waterfront Corporation and is a member of The Forum for a Better Pennsylvania.

Education: Upon William’s honorable discharge from the United States Air Force, he received his Bachelor’s degree from St. Joseph’s University, his Master’s Degree in Government Administration from the University of Pennsylvania, and attended Kent State Institute for Political Management.